D1 TRAINING
THE PLACE FOR THE ATHLETE
IN March of 2024, I was invited to join the D1 TRAINING MARKETING Team as their PODCAST PRODUCER AND CREATIVE CONSULTANT.
I’ve really enjoyed my time at D1 HQ in Cool Springs. It’s a blast being in the “athletic space” and around like minded sports people. I handle a wide range of creative projects for D1 Training, from content creation to branding and event design. I produce and edit the D1 Podcast (audio + video), create social media content, and design apparel, pitch decks, and marketing materials. I’ve led environmental design projects, including the D1 Gear Store and branding for the annual Summit. I also manage Shopify updates, product photography, and last-minute design needs to keep everything running smoothly.
Duties:
-Produce, Edit and Schedule the D1 Podcast (both audio and video)
-Apparel Design: Tee shirts, hoodies, hats
-Environmental Design: Summit hotel takeover, D1 Gear Store at home office
-Video Editing for social and for Summit (speaker intros, highlight reels)
-Pitch Deck Design / Clean up
-Shopify updates (website and product photography)
-Social Media assets
-Linkedin posting: Concepts to Design Execution
-Poster Design
-Show Caller at Summit
-Summit printed assets: name badge, tee shirt
-General Design needs (things come up last minute sometimes and I help make sure it all gets done)
D1 PODCAST
D1 Training is The Place for the Athlete®, dreamt up from a vision in 2001 that brought a group of young athletes together in a random field for serious training. Today, we have elite training facilities all over the country, led by world-class coaches, producing the best athletes in the world.
We believe every athlete can thrive with the right training program, no matter their age, sport, or skill level. In this broadcast, we share stories from the top to the turf, from strategy to skills and drills. Build muscle, build a business. Most importantly, build the character and motivation to achieve the fitness or training goal in front of you.
ENVIRONMENTAL DESIGN
The D1 GEAR STORE
The Gear Store at the D1 Training Headquarters was in need a facelift. The goal was to make the space feel like a store in the mall and also a cafe. Our goal was to use lighting that is found in retail locations. By bringing forms and face outs we were able to showcase our gear in an attractive way.
AFTER
BEFORE
2024 FRANCHISE SUMMIT
The D1 Franchise Summit, held in Nashville every November, brings franchisees together for several days of learning, networking, and inspiration. The event featured keynote speakers such as Tim Tebow, Eddie George, Jeremy Cowart, Will Bartholomew, Dan Murphy, and Austin Clark. Between sessions, attendees participated in breakout discussions and networking opportunities. I had the privilege of serving as the show caller, working alongside our incredible A/V team to ensure a seamless experience. Additionally, I collaborated with our team to brand the entire event, creating a cohesive and engaging atmosphere.
CREATIVE DIRECTION & DESIGN
MORE Case studies
MITCHELL BAT CO.
Heritage-inspired, Hand-painted baseball bats. MLBPA, College & NIL Licensed.
In 2013, I launched Mitchell Bat Company. I was in need of a new creative outlet. Prior to Mitchell Bat Co everything I created was digital and on screen. My career in advertising and serial entrepreneurship led me to launching my bat company on October 30, 2013 literally with no bats in hand and no idea how to pull this off. I have collaborated with several household brands such as Nike, Jack Daniel’s, Jim Beam, In-N-Out Burger, ESPN, Sports Illustrated, Boston Red Sox and many more.