PGA Headquarters
Frisco, TX
GOLF TEE WALL CONCEPT AND TYPE TREATMENT
The hitting bays upstairs have two large walls on both ends. I had the idea of making a type treatment out of golf tees. I mocked it up in SketchUp. We went through a couple of different phrases from the PGA. I wanted to make this tee wall to create a unique experience for the visitor.
ARGYLE PATTERN USED THROUGHOUT
We needed a design element that we could use throughout the space. After a brainstorm with the others, Dustin mentioned “argyle”. I made a large scaled argyle pattern in illustrator and we ended up using it through the space. By making it large scale and tilting the pattern it gives it a new feel but still holding on to the roots of golf.
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MITCHELL BAT CO.
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In 2013, I launched Mitchell Bat Company. I was in need of a new creative outlet. Prior to Mitchell Bat Co everything I created was digital and on screen. My career in advertising and serial entrepreneurship led me to launching my bat company on October 30, 2013 literally with no bats in hand and no idea how to pull this off. I have collaborated with several household brands such as Nike, Jack Daniel’s, Jim Beam, In-N-Out Burger, ESPN, Sports Illustrated, Boston Red Sox and many more.
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