SUMMIT SAN anTONIO, TX
DAVE RAMSEY / ENTRELEADERSHIP SUMMIT IN SAN ANTONIO, TEXAS
THEME: “DRAW A LINE IN THE SAND”
AS THE ASSOCIATE CREATIVE DIRECTOR OF ENTRELEADERSHIP, MY TEAM AND I WERE IN CHARGE OF BRANDING AND EXECUTING THE YEARLY SUMMIT EVENT.
Led a team of 4 in-house designers. Collaborated with my business unit Vice President and various in-house teams. EntreLeadership was a $22 million dollar business unit. Our main revenue generator was our Summit event. It was a 4-day event in a different city every year with speakers such as George W. Bush, Peyton Manning, Daymond John, John Rich, Condoleezza Rice and many more.
The 2018 Summit was held in San Antonio, TX. The theme was “DRAW A LINE IN THE SAND.” Colonel William Travis is said to have drawn a line in the sand in 1836 to set a precedent. According to tradition, Travis scratched a line in the courtyard grounds of the Alamo on March 5, 1836, during a bombardment. He then told his men to cross the line if they were willing to fight to the death to defend the Alamo. All but one man crossed.
Duties:
Creation Direction for Summit event (12 month process)
Creative Direction for all photo and video shoots
Mood board creation for all events (Summit, Master Series, E1D)
Event Concierge (all hands on deck)
Creative Direction for hotel takeovers (max budget $100,000)
Work with hotel representatives and in-house printers for hotel takeovers
Oversaw website and app (EntreLeadership.com)
Podcast set design
Led a team of 4 designers
Team development
Project management and budgeting
Creative Direction for social media graphics
Creative Direction for email campaigns
Creative Direction on all event workbooks
Location scouting
Worked directly with executive and marketing team
Event Logo Development
HOTEL TAKEOVER
Every Summit event was in a different city at JW Marriott Resort. We collaborated with the hotel on what was possible. We spent 12 months planning and designing for Summit.
SUMMIT WORKBOOK
Each attendee received a workbook that included speaker bios, inspirationals stories and place to take notes over the course of 4 days.
sPEAKER INTRO VIDEOS
Every speaker that entered the stage had their own custom intro video animation. I designed the intro frame by frame and worked with an animator to make them happen in After Effects.
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