ZIVAH SUNGLASSES

Premium Polarized Sunglasses that help end poverty

IN AUGUST of 2021, I was invited to join the KNGDM Team as their creative director. ZIVAH SUNGLASSES WAS ONE OF OUR BRANDS THAT WE CREATED.

KNGDM established the Zivah sunglasses brand in 2021 in partnership with Eyes of Faith. With each pair sold, KNGDM provides a solar-powered headlamp + two pairs of reading glasses to bring joy and hope to people in poverty stricken areas of the world.

Duties:

Creative Direction
Business Strategy
Branding + Messaging
eCommerce Website
Lifestyle Photography and Direction
Video Production
Video Editing
Digital Marketing
Packaging
New Product marketing

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Brand videos

ECOMMERCE WEBSITE

The ZIVAH SUNGLASSES website is a custom site built on Shopify

I design websites using Figma and also lead designers that use Figma, Shopify, Webflow and Wordpress. I prefer Shopify for eCommerce websites but can adapt to any industry standard platform.

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In 2013, I launched Mitchell Bat Company. I was in need of a new creative outlet. Prior to Mitchell Bat Co everything I created was digital and on screen. My career in advertising and serial entrepreneurship led me to launching my bat company on October 30, 2013 literally with no bats in hand and no idea how to pull this off. I have collaborated with several household brands such as Nike, Jack Daniel’s, Jim Beam, In-N-Out Burger, ESPN, Sports Illustrated, Boston Red Sox and many more.